Pedro David Espinoza is a TED Speaker, entrepreneur, tech investor, and author. In 2014, Pedro
became the founder & CEO of SmileyGo, an app that helps companies invest smarter. Incubated
at SkyDeck, his startup gained funding from 1517 Fund, Frank Baxter, Jack Larson, and Haas
Seed Fund. In 2017, Janet Napolitano awarded Pedro The University of California Entrepreneur
Winner. In 2018, Pedro founded Pan Peru USA, a venture that empowers women to become
entrepreneurs. With the support from KPMG, Bristol Myers Squibb, MSCI, Western Union, and
First Republic Bank, Pan Peru has scaled from empowering 1 to 60 women. In 2019, Pedro
wrote a book with Jorge Titinger with contributions from Eric Schmidt, Reed Hastings, and Dan
Schulman. Pedro's book Differences That Make A Difference attracted 150 executives as writing
contributors such as Pat Gelsinger who wrote the foreword. His book received The Latino
International Book Award #1 Business Book.
Educated at Berkeley and Stanford, Pedro began his career as a mechanic. In 2010, Pedro
launched his singles on Apple & Spotify. Pedro is a venture investor in tech companies such as
KiwiBot, MoCaFi, NadineWest, and Feed. FM. In 2021, The Silicon Valley Business Journal
recognized him as a Latinx Business Leadership Honoree.
In 2016, Pedro became an inclusion speaker, management consultant, and corporate lecturer.
Oracle, Visa, and Cisco are some of the companies Pedro has helped them create a culture of
belonging. Pedro has given workshops for ERGs and leadership teams to help them attract and
retain diverse talent. Pedro became a Special Advisor to Blue Shield’s Chief Medical Officer Dr.
James Cruz. In 2021, Pedro became a lecturer at Tecnologico de Monterrey. Pedro is working on
his second book, The Real ROI: Return on Inclusion. Michael Dell, John Hennessy, and James C.
Morgan, are some of the leaders he’s interviewed.
Pedro has been profiled in Nasdaq, Univision, Telemundo, Hispanic Shark Tank, Times of Israel,
KRON-TV, Fox and Forbes. In 2017, The Voice of America named Pedro "The Robinhood of
Technology”. Pedro serves on the boards of Hertz Peru, Autoespar, GESA, and the Silicon Valley
In 2021, Pedro joined SVLG as the Vice President of Business Development to lead the 100
Startups Initiative and Launch Circuit to support diverse founders through funding, resources,
and corporate partnerships. In 2022, Pedro became a Global Shaper in the Palo Alto Hub by the
World Economic Forum. Pedro has received recognition for his success, he has received the
2022 HITEC 100 Award – which features the 100 most influential global Hispanic executives in